What kind of hobbies does your customer have? What kind of car do they tend to drive? (What color is it?) What TV shows do they watch? Do they have children? Are any of them adopted? What are their favorite books, and who are their favorite politicians? How old are they? How old do they feel? And so on. The richer the detail, the better.
The typical customer drives a silver Toyota Camry. They do not have children yet but they are a part of a big family. They watch crime scene shows and enjoy rewatching series’ on Netflix. Their favorite books are novels, but they do not read as often as they would like to. They try to stay out of politics because it is all nonsense to them.
After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
I have lots of things in common with the avatar because I fall into the category of the typical buyer. I created a product based a need I’ve experienced so it makes sense that I have similarities to the avatar.
No comments:
Post a Comment