9A - Testing The Hypothesis, Part 2

Who: Even though there are people who would use the product, there are some people who would not. People who do not use public restrooms that often would not be inclined to using the product. If they do not use public restrooms, they would not even be exposed to the product. Some men might also be skeptical of the product because they would not use it. Men’s clothing tends to have more pockets than women’s clothing so therefore they already have a place to keep their phone.

What: The need would be to keep your phone clean and safe. Some people may not care about the need since it has not previously affected them. As long as people have found a place to put the phone in the bathroom, there is no issue.

Why: The outsiders do not necessarily have the need because they have an alternative solution to the problem. There also are people who do not use public restrooms often so they feel the need is not necessarily important. People inside the boundary experience this need more often and feel as though there could be a solution.

Inside the Boundary	Outside the Boundary
Who is in:        Public restroom users         Females          People who own cell phones	Who is not:       People who do not use public restrooms        Some males         People who do not own a cell phone
What the need is:         More safety for phones         Sanitation        A place for phones to be in a restroom	What the need is not:         A place for phones outside a restroom        A guarantee for a safe phone        A guarantee for a clean phone
Why the need exists:         Cell phones have become more popular         Previously dropped their phone in the restroom         People now realize the problem	Alternative explanations:         People do not bring their phone in the restroom         Unaware of the need         Never had an issue before         Shelves in some bathrooms