After conducting three more interviews, I have found out
more information about buyer behavior. Two out of three of the people said that
price was more important to them than quality. The other said that they looked
for the quality, so they know they are getting their money’s worth. All of the
responses were connected to each other because overall, they just want to use a
product that is a reasonable price and that is useful.
My product would be a B2B purchase, as businesses would buy
my product to put in bathrooms for people to use. There would be many people involved
in the purchase as it would have to pass certain regulations and then get
patented. The process would be very long before the product becomes official
all over. What makes the product a good idea is if people actually put their
phone in the holder in the restroom. If it is not used it would be a waste of
space.
After completing all the interviews, I was able to gain
insight into the customer’s buying decision process. The customers use
alternative evaluation to decide if they would actually use the product. There
are sometimes other shelves in restrooms that can be used to put your phone on.
If someone is more inclined to dropping their phone they are more likely to
want to use the product. The interviewees said they were all likely to use the
product.
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